I recently read an article with a question that had this question:
Do you want 5 or 5000 people to read your work?
It got me thinking – what do people want to read from me?
I carried out a survey to identify what my readers would love to read or learn about. Tech for business seemed like a popular option.
So I am starting a series, starting with the first steps to take when starting a business and going digital at the same time.
It is exactly the first thing I do with business owners I coach and work with. Before anything else, we work on “aesthetics” even if it means faking it but in a good and I-didn’t-tell-a -lie way.
But why? Is that even acceptable?
I have a different take and approach.
It starts with the brand name. Is it something that is long lasting or can fit a global status when it gets to that stage? Something with a real future.
For example, it is now common for people to use HQ as part of their business names, for example, Tech HQ – even when they run their businesses from their kitchen or rent a small space. That to me is faking it but in a good way, not to deceive people but to possibly represent the present state of mind or a future aspiration. There is absolutely nothing wrong in that.
When you hear or think HQ, you think large head office on acres of land. Right?
These days, it is usually a small office with a few people and surely not a multinational. They feel successful and are successful in their own right and haven’t committed any crime is attaching to their their businesses HQ or something like that. They are simply faking it.
I did it with Piinc HQ to be a shield for all my various businesses – I felt it was my headquarters and it prevented me from registering various businesses. Bear in mind though, that in faking it, you shouldn’t lie, deceive or cheat people.
So now you have that epic brand name, here are 3 ways you can fake it till you make it.
Truth is some may say these are normal things that take place (and possibly not considered as faking it) but from experience, not a lot of people know these basic tips nor do them.
1. Get a corporate email address
Using a corporate email like firstname.lastname@example.org rather than gmail or hotmail kinds (e.g. email@example.com yuck!) puts you steps ahead and lends you some credibility and “respect”.
Many including me often wonder why a “business” has a standard Gmail address when it costs next to nothing to go corporate. It may even prevent us from doing business with you as many may doubt you are a valid business. It really costs next to nothing to get that corporate feeling email address.
You shouldn’t be calling yourself HQ and be sticking with a Gmail or hotmail – just doesn’t make sense. My advice.
To do this, you need a domain name and hosting.
Go on, get that domain name, host it and open some corporate looking emails.
2. Have a website
Some say this isn’t necessary. I think it is.
Having a website and using we, us, our, for a startup with no customers and no employees can be likened to faking it! It isn’t.
As humans, we even unconsciously use we, us and our even when it’s just us alone in the business. At least I did before I had a team. There is no crime in that, yet some people will question their use of those words. Please ignore them. There are better things to worry about.
Sometimes you need to be perceived as bigger than you actually are, for some companies to even imagine doing business with you.
Shhhhhh. Don’t say I said this.
Errrrr. Yes. That’s the way of the world. There is nothing you can do about changing it. But you can change how you’re perceived.
Finally, build that website using that domain name you bought and put it out there!
Potential customers will very likely want to check it out before entertaining the idea of doing business with you.
3. Use clean and quality graphics
Below is a screenshot of my Canva designs in my Canva account for my digital academy. I use it for all 3 of my various businesses to prevent me from having multiple login details. I have folders for each business and give access to relevant staff.
It’s a simple graphic-design tool used by designers and non-designers like me. It has helped me for over 6 years, create good design. I didn’t start off having fabulous designs made on Canva but with practice, I got better and had really good looking designs.
Using good graphics and images in your social media designs sets you apart, makes you get noticed and attractive to people. You never know who is watching so always great to appear great.
With a good Instagram layout like mine below (from @safeschoolsintl my other business), people do get attracted and perceive you as successful. People love to do business with successful businesses and people. Be deliberate with your design. You aren’t Google or Facebook doesn’t mean you should mess about with your brand and not care about how it is perceived. Reputation is everything in business. Appear right.
Success attracts Success.
Get on Canva today or pay a graphic designer (contact us). I use both, depending on what program I am promoting and what I aim to achieve and yes, it does grab attention of people.
What do you think?
Need help finding your way around Canva and putting it to goo use? I have a Canva course you can complete in a few hours and start designing really awesome designs!.
What to do next?
Fake it as described above because your new business deserves to start right and be perceived right.
I can help you with a domain name and hosting of those awesome emails and websites. I have a web hosting business where I provide managed hosting. You can get a domain and hosting for $99 a year – this comes with unlimited number of corporate emails.